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ABOUT EL CENTRO JEWELRY
El Centro Jewelry was established in December 2005 by the founder Doris Cortes. Doris, a Mexican immigrant, began her journey dreaming about the American Dream, owning her own business. From humble beginnings, we grew, one piece at a time to become Modesto's largest jewelry store. Doris' dream first began with opening a gift shop, with an extensive perfume inventory and some jewelry.
The journey in the jewelry business began with a small inventory and one employee, her professional jeweler, a Mexican immigrant with an American dream as well. Together, they spent countless hours crafting and repairing jewelry. The early years were challenging, full of numerous encounters of financial constraints and obstacles, however, their dedication to achieve their dreams never wavered. She turned every hurdle into an opportunity to learn the real meaning of her business. As time went by, El Centro flourished and the inventory grew to be the largest in Modesto.
Today, El Centro stands as a testament to Doris' enduring dedication and love for her business. Doris, and her son Aldair Munoz, a business entrepreneur graduate and a future professional jeweler, devote seven days a week to the store from open to close, ensuring that every visitor experiences the true essence of their business. Integrity is the foundation of their business. El Centro jewelry is accessible to all and upholds the highest standards of authenticity and quality ensuring that the jewelry is from genuine gold.
Doris' dedication and sacrifice reflects the passion and commitment to her business. Looking ahead, El Centro aspires to continue expanding its inventory to better serve the community.
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© 2025 El Centro Jewelry
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